Take Charge

A 1969 Vivitar ad (from Playboy), which Red-Blooded Thing says pushed the envelope:
...while Playboy was naughty, most advertisers played up the suaveness rather than the nudity aspect of the magazine. Vivitar ran with it and worked some female objectification into their ad.
Labels: Advertising, Images, Links, Magazines, Sexism



























3 Comments:
Back when I was a horny teenager raiding my parents' porn, I came across this ad many times. What always struck me was how odd it was to see a man in the same picture as a naked woman. 60's Playboy magazines had some weird separation policies for the genders. The fact that a guy was actually touching a naked woman seemed very lewd before you even factor in the camera.
I don't know that it was Playboy's policy, as much as a reaction/prevention from fear of censorship. ;) I can only imagine what the advertising meeting was like when this was 'in creative' - and presented to Playboy.
But it sure is marvelous to see!
The guy looks very Peter Bogdonovich-ish. Certainly not a typical pretty boy model. Any idea who he might be?
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