Body improvement and Hostess fruit pies. What a pairing.
First I must say that as a woman, that's both what I know more about and see as manipulated in a bad way.
Second, I will say that I have posted male myths before.
And third, I will draw your attention to Free Muscle Secrets and Instant Romantic Sideburns: Comic Book Advertising, Part One in which the author notes the marketing to a male dominated readership:
This kind of advertisement featured five distinct categories : body improvement, wacky products, money making schemes, Hostess fruit pies, and individuals selling other comics (often interspersed with the comic publishers selling their own branded accessories). As the decade came to a close, ad space was taken over by full-color ads for video games, candy and Saturday morning cartoons, but a page or two of black-and-white untruths lingered on.
Body improvement and Hostess fruit pies. What a pairing.
I'm looking forward to part two and will alert you as well.
Labels: Advertising, Comics, Magazines, Paper, Sex History


























