"Everybody's Doing It!"

Circa 1910, this postcard claims "Everybody's Doing It!"

In it, a balding middle-aged man composes a telegram. He writes: "Dear Wife - Can't get home for dinner tonight. Detained on business."

It's rather clear that the pretty young female companion is the "business" at hand, or the "it" everyone is doing.

I'm not certain if the intent is to mock the man or the woman, or even the poor wife, but the woman sure seems to be the least reduced to a poor stereotype (the poor waiter and telegram boy are obviously not treated as well).